- A graphic arts based exhibit featuring new and past works by Gigantic Design Co.
Visual Rhetoric is an exhibition of graphic art by the artists working at Gigantic Design Co. As a commercial venture, Gigantic works to vitalize brands through dynamic visual techniques. Their design-oriented work has triggered artistic experimentation and expression.
The work in this show represents new and old work that have been used in the development or fulfillment of commercial campaigns. Taken out of context, these works are stripped of their initially commercial intent and reimagined as individual works of art.
This exhibition invites viewers to consider how people interact with visual culture in various contexts, how we value artistic media and how artists create a visual rhetoric.